The Mind of Vatke
Thoughts, Musings and Advice by Andre Vatke

In a recent article titled: Direct marketing: more hype than reality the author states that "the reality is much different than the hype that you hear about all the money to be earned in multilevel marketing sales."

I agree...

Most people in network marketing fail to earn a profit. Is that a fault of the industry or is it something else?

Here's the real reason people fail - and you don't need to be one of them...

[More:]

When I was in Real Estate advertising I learned that most real estate agents sold ZERO homes per year. A few sold several hundred - some even more with their own support team. And these where the people other agents coming into the business most wanted to be like. But they often wanted it instantly and were not willing to (or unable to) give what the top producers gave to get and stay there. So they failed, washed out, got other jobs or pursued other ventures. This was not a fault of the real estate industry!

One of the main reasons people fail in network marketing is because of the way various opportunities and companies are promoted. You don't need to look very hard to get clobbered by hype about how much you can earn in how short a time doing as little as "pushing a button."

That's just not reality.

With the average network marketing program costing less than $500 to join, people in general just don't take it that serious. Sure the hype sounds great, that course sounds like it might help, but when the enthusiasm buzz wears off and it's Monday morning again, are you going to do what it takes? 97% don't and that's not a fault of the network marketing business model.

Network marketing is a business, a very profitable one - I've personally made millions and have personally helped a number of other do the same. Moreover the number of people that have made above the average is insane and it's a track record I'm very proud of. Yet, not a single one of them did it the traditional/stereotypical way.

Network marketing is a business. It's a people business. If you hate to be around other people (physically or virtually) have trouble relating to others, care only about money and not about changing lives - this business isn't for you. And if you are not 100% committed to improving yourself, building your skill and working with integrity then do the rest of us a BIG FAVOR, get out!

Treating your business as a business starts with an understanding of what makes network marketing a good business model. If you are in the business or thinking about joining a company you can't afford not to have the course outline below. It's available as part of a huge training archive (over 300 hours of audio alone) from my company Leaders Club for as little as $50 a month.

Here's some information on our 3 audio course, "The Elements of Creating a Successful Future Through Network Marketing"

Choosing a business that is right for you can be a challenging task to say the least. At Leaders Club, we have built our company on the basis of providing those in network marketing with solid nuts 'n bolts training. In fact, we provide you with only 100% work smarts nuts 'n bolts training. We are not about hype but rather about teaching you the real truth of what it takes to succeed in the wonderful world of network marketing.

Whether you are new to network marketing and evaluating how to get started in a business or have been in network marketing before, maybe even failed miserably, and are now return to the industry, you will find Leaders Club to be an invaluable resource. You'll discover your future in network marketing!

Audio 1 Summary: In this first audio you will learn about basic business realities that every business must face no matter what industry they are in. You’ll be introduced to the power of leverage and how network marketing compares to other types of home or traditional businesses. Also covered are the four cornerstones of success and five specific criteria needed in evaluating a business that’s right for you.

Audio 2 Summary: In this session you’ll learn how to look at and compare compensation plans. You’ll also learn the three forms of leverage and how to apply them in your business. You’ll also learn how to build you business on a solid foundation based on the four cornerstones of success.

Audio 3 Summary: This audio will show you how to spot the difference between legitimate opportunities and the scams and fakes. You’ll discover 5 things that you will need to consider when considering any home business opportunity plus we’ll uncover the number one most important factor in determining your success.

Additional audios...

Finding a Winning MLM Program: Network marketing isn't a commodity. Finding a good company to promote is a critical factor in your end success. In this Leaders Club Show as we talk about what to look for in a quality program and what one single factor will determine your ultimate success more than the other factors combined. We also look at what other people have said about selecting a network marketing company and point out where they are right and were they are dead wrong in their reasoning. If you're looking for a primary MLM company or if you just want to be sure you made the right choice, this is one program you need to hear!

MLM Incomes Exposed: This program coincided with the release of our Accurate MLM Income Calculator. Most people build their business with misconceptions of how much effort it will take to reach their goals. This is largely due to unrealistic examples of earnings. It’s entirely realistic to expect to earn $10K, even $20K per month or more with your network marketing business. But realize that what you get out of your business is largely dependent on what you put in and for how long. Learn how to interpret the results of the calculator and how to use it in your marketing.