The Mind of Vatke
Thoughts, Musings and Advice by Andre Vatke

Will Google’s New Rules Put An End To Network Marketing PPC Cookie Cutter Systems?

Google dropped a big bombshell this week that will have a huge impact on marketers advertising on Google. The announcement was that beginning in April, Google would tighten its rules on URL’s and duplicate websites.

This comes on the heels of news that Google is slipping in the percentage of users who click on ads. According to a report by Starcom USA, Taconda and comScore, the bulk of online clicks are coming from a small group of “heavy clickers” rather than an even cross-section of all online users. This report indicates that the majority of online users are ignoring ads most of the time.

Learn how to make the new Google rule work for you…

[More:]

Google’s new rules would eliminate sites that display one URL in their ad yet send visitors to a different landing URL. It would also eliminate a growing problem for Google – multiple ads going to the same or substantially similar landing pages.

This move would severely limit cookie cutter landing page ads by limiting displayed ads to a single advertiser. That’s bad news for lazy marketers, yet terrific news for those marketers who are able to create their own unique landing pages – even if their offer isn’t their own.

It’s also a good move for Google. Google knows that users have been increasingly frustrated with being served multiple ads that all lead to the same or similar landing pages. Even though Google gets multiple click charges, a frustrated user is one that will ignore advertising altogether or go elsewhere. By reducing or eliminating duplicate offers Google ads will be more relevant and result in the end user trusting Google ads to a greater degree. More trust equals more clicks more often by more users.

Some system marketers are already scrambling to figure out how to survive after Google does its housecleaning. Leaders Club subscribers on the other hand have nothing but more effective marketing to look forward to! Why? Because Leaders Club marketers have learned (over 6 hours of recent and comprehensive PPC & Internet Marketing training programs) to tune their marketing to their prospects goals and those of search engines like Google. Rather than try and manipulate the search engines, they work with them for greater long-term results.

Leaders Club subscribers also know that no single method of prospecting is perfect or bullet proof. By learning how to connect with prospects they have learned to squeeze results from multiple network marketing prospecting methods – a strategy supported again by the recent marketing studies. Once you understand your prospect, you can drop your sales pitch and start getting real results.

Contact your independent Leaders Club marketer and ask them how you can test drive Leaders Club risk free for 30 days!