The Mind of Vatke
Thoughts, Musings and Advice by Andre Vatke

Do you ever wonder why your prospects just don’t get it?

One of the most common network marketing frustrations I hear about all the time is how prospects just don’t get it.

In a typical situation a marketer has spent a lot of money and time promoting their business to generate a few inquiries. They send a few e-mails and even pick up the phone give the prospect a call but still have trouble getting them to join. What’s the deal?

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Whether it’s a self-generated lead, one you got through an ad co-op or a lead from a lead company, understand that prospects are just not that into you.

The first mistake marketers make is in assuming that prospects are eagerly waiting to hear form them. Perpetuating this assumption is the fact that once in a while consistent marketers do indeed have prospects coming to them eager to talk.

...and sometimes it snows in Florida, but I wouldn’t invest in snow tires based on that!

Before you can make an impact with your prospect you have to know what they care about. You have to communicate on their level not on yours.

In marketing we have the marketer and the prospect, each wrapped in his or her personal cocoon of self-interest. Are they both wrong?

Nope. But in a situation where the marketer wants to sell something to the prospect (if you are not selling how do you get paid?) and the prospect neither knows or cares who the marketer is, the marketer is the one who must crack. Any standoff makes the marketer the loser, not the prospect.

Until you can convey the benefit of what you have to offer in a way that relates with the prospect, nobody cares. That’s a little harsh, but it’s the truth. And unless you embrace that, you have no chance at being successful in network marketing.

Here’s the good news…

There are only three things prospects really care about!

Want to know what they are?

CLICK HERE TO FIND OUT

Your prospects won’t give you their attention until you can address these 3 things. And remember that prospects give their attention – they don’t pay attention!

So don’t blame your upline, your lead company, your ad, or anyone else for not connecting with your prospect. Instead, understand that you’re the only one who will lose in a prospecting standoff. Learn what to do about it and you’ll never have to worry about the quality of your leads again!