The Mind of Vatke
Thoughts, Musings and Advice by Andre Vatke

I remember being told in my early days that network marketing actually works better when the economy is bad. Yet what I have found over the past 15 years in working with both marketers and company owners is that’s not always the case.

Ignoring it only prevents us from solving the problem!

Network marketing companies are like any other company selling a product or service. The bottom line is that when the economy is tight people think twice about buying a $40 bottle of juice or a $50 tube of facial toner.

So why are we so excited?

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One effect of a slow economy is a longer sales cycle. It’s taking longer for prospects to make a decision and they are more carefully considering their options.

If you’re not communicating effectively you are already feeling the effects. You’re finding yourself regularly dealing with unqualified prospects, objections, lack of response, irritated or rude prospects, prospects that aren’t interested or prospects that join with someone other than you.

If you’re marketing in the stereotypical “show and tell” mode, or if you assume you know what your prospects wants before they express it to you, you’re in for a rude awakening. And if you’re not following a comprehensive follow-up plan – including talking with your prospect by phone about their wants – it won’t work - you might as well save your money and watch TV.

But that’s not why you got into network marketing is it?

The reason we’re excited is because there are MANY opportunities for those that understand the current marketing issues, their effects and know how to communicate unique solutions to their prospects.

The current state of the economy favors marketers who have a complete plan for converting their prospects from leads to long-term customers or downline.

And that’s where we shine! We help serious network marketers like yourself solve their own specific marketing and prospecting challenges. In fact we’re not afraid to tackle your toughest situation head-on live!

Just recently we helped Carol troubleshoot a particular prospecting situation were her prospects was delaying making a decision. The prospect kept leading her along causing her to invest more and more time thinking he would join.

What she learned was that it was her approach that was breaking down. It was the cause of her prospects perpetual hesitation. She got solid, actionable strategies she could use right away to keep her prospect on track.

Want to hear her problem and the solution we had for her? Visit: http://www.leadersclub.com/html/how_we_can_help.asp

When you have a team like Leaders Club working with you, a bad economy is nothing to fear! That’s what’s so exciting!