Do your network marketing prospects suffer from information overload?
Do your network marketing prospects suffer from information overload?
I had three separate conversations this week with six-figure network marketing entrepreneurs. They all raised the same concern…
Prospects are requesting information but they aren’t joining.
The issue is that prospects have so much information available to them that they often do nothing at all with it.
Here’s how to deal with that…
A recent marketing study outlines that PDF downloads are 10 times less likely to get read than a printed hard copy. And even more interesting is that PDF documents are close to 100 times more likely to be lost or forgotten after just 90 days when compared to printed hard copies.
So what’s the solution?
With rising postage costs the answer isn’t to send hard copies to every prospect – not just like that anyway.
There is also the notion that you can advertise or “guerilla market” to somehow get only prospects that have the wallet out, ready to join with credit card in hand. Sounds nice, but it rarely works just like that.
Take my student Chris who told me that, “Before joining Leaders Club, I chased every business automation and overnight success scam for years. I wasted thousands of dollars, hundreds of hours, and not to mention almost my own sanity in a dead end dream of achieving success without work! I literally came to Leaders Club crawling in a last ditch effort of possibly becoming successful in network marketing before retiring that dream and picking up the status quo. Fortunately, Leaders Club was the missing piece and not only did they pull me back to reality, but then gave me a realistic workable plan of action and a mindset of work first; success second!”
The reason your prospects seem stuck in information overload is because you don’t really know what they are thinking. If you did, you would already have a solution. In fact it would be simple, even easy.
In our weekly training program this past week, I outlined to our Leaders Club members how one of our research marketers got a 3,500% better conversion than another marketer with over 10 times the marketing footprint. Same offer, same promotion, same exact type of lead!
Would having 3,500% more of your prospects join make a differece in your business?
The difference in our research case was simply in understanding the prospects motivations and connecting with them.
Here’s something you can write down:
Hype is out. People hate hype. They hate being lied to. They hate being manipulated.
The bad news is that most marketing (even outside of network marketing) is like that.
It’s why people fail. Plain and simple.
The truth is that marketing is expensive. You can lose a lot on Google, infomercials or any kind of leads if you simply follow the first promise of success.
The way to avoid this is to learn how to convert prospects BEFORE you invest in advertising or marketing your business.
When you improve your prospecting conversion and you improve everything!
The bottom line is that most marketers are chasing success. Their prospects are stuck in information overload and aren’t joining on their own.
If you want to know how to overcome information overload, stop dealing with unqualified prospects and actually have fun building your downline, JUST CLICK HERE TO LEARN HOW TO TURN COLD LEADS INTO HOT PROSPECTS.
From the link you can read actual case studies of marketers like you and how they to lowered their marketing costs by as much as 1,475% while at the same time increasing the number of new distributors they recruited into their own network marketing business.
Isn’t it time you discovered what really works in network marketing?
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