The Mind of Vatke
Thoughts, Musings and Advice by Andre Vatke

Are your ads and network marketing lead generation efforts paying off this summer?

A survey of major Pay Per Click advertisers shows click costs and competition on a steady rise since October of 2007. Now with summer in full swing and in the middle of an economic slowdown, many marketers are reporting that conversion rates have dropped too.

Additional evidence to support this premise comes from evidence that many advertisers are cutting back on their advertising and many new advertisers drop their ads because they are no longer profitable.

This can be a big advantage to network marketers who know how to take advantage of the current climate and know how to maximize their ad budget.

Before you get there, here are a few facts that you need to master...

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FACT #1: PPC engines and any high traffic advertising mediums are designed by their nature to reduce your return on investment to its bare minimum. If you have something that is profitable you can count on competition. Knowing your unique advantages allows you to outsmart competitors and convert more prospects with fewer resources.

FACT #2: If you don’t know how much you earn per customer/distributor you are driving in the dark without your headlights on! It’s absolutely imperative that you know how many customers/distributors you need to personally enroll to earn $500 in your company. Most marketers have not figured this out or have figured in what they assume or hope other people with do. This is a recipe for disaster and it accounts for millions in misspent adverting dollars.

FACT #3: If you don’t market your business no one else will. And if you don't market effectively you are guaranteed that nothing positive will happen. Network marketing businesses don't build themselves – no matter what the storybooks say! Lasting businesses are built from a solid understanding of what network marketing is all about and focuses on its unique advantages over traditional businesses - which require lots of advertising or depend on location to succeed.

Want to learn how to make your ad budget work this summer? Stop by our site and read about our research and view case studies of actual multi-level marketing entrepreneurs and how they improved their ability to get more customers, recruit new downline builders and decrease marketing costs. Plus our new training video is sure to make a huge difference in your direction this year.

“From start to finish the best investment of our time & money. You will learn to deal honestly , ethically & with the prospects best interests at heart.” - John & Julie Siket, Agel Marketers

“A must have if you’re thinking about going into network marketing.” - John Jacques, Pre-Paid Legal Representative

This next year is a year of opportunity for network marketers who know how to work smart, maximize their ROI and outmaneuver their competition. Those marketers who learn how to be profitable today will be the new superstars of tomorrow. That much is for sure!

Video: The 2 Skills You Need To Succeed In Network Marketing

Success belongs to the brave! :-)