The Mind of Vatke
Thoughts, Musings and Advice by Andre Vatke

If you’ve been struggling to get your network marketing recruiting or marketing system to provide an actual commission check, you’re not alone.

Statistics indicate that the majority of those involved in network marketing are not earning a profit – and it’s not the fault of network marketing!

According to Web Marketing Expert and Leaders Club Trainer Glenn Burks, “Most people who buy into a system have no idea how to use that system.”

Most people are not aware of the fact that there are actually two types of systems…

[More:]

The first is what I call the legitimate system – it’s designed to automate routine tasks and prevent the need to reinvent the wheel. You see this in place in traditional businesses like franchises, where support literature, store planning, even ad testing is supported by HQ and passed on to each franchisee.

Then there are the “Golden Goose” systems (aka. cookie cutter systems) – those that promise great success with little thought or input required on your part. These are the ones that make you into nothing more than a cookie cutter. Often they show you large checks, screen shots of payment records all implying that once you join (and pay them money) you too will earn the $50,000 or more like they do.

The problem is that these Golden Goose systems are nothing more than fables that prey on the greed and ignorance of their prospect. They offer little detail as to your role in the system, the true investment you need to make or what skills you will need to develop.

By leaving out these details – whether by choice or ignorance – the system is doomed to fail.

You see, every business system requires skill and effort on the behalf of the participant. The difference is that while Golden Goose systems hide this fact, legitimate systems embrace it. They recognize that this is the key to real duplication.

Rather than focus on getting rich quick by cutting cookies – they focus on providing each participant with the foundational skill they need to implement various promotional and follow-up strategies – things that have been tested by HQ in advance.

When it comes to network marketing there is another major factor often overlooked by “Golden Goose” systems…

Sustainable duplication.

When it comes to using traditional marketing methods in network marketing they just don’t duplicate in large scale. You can only have so many people in your company advertising on AdWords or Yahoo. These mass marketing strategies sometimes work very well – but only for a small handful of marketers – they are not mass duplicatable.

The key to success with a system is to know what makes a system work, duplicate and what your role in it really is. Those are all things Leaders Club subscribers have been learning for over 15 years now. It’s just one of the many reasons why they are an average of 1000% more successful then the industry average!